Ethos,pathos, logos, and kairos are four elements used to form persuasive messages. Ethos is ethics, or the intentions from the author speaker composer to persuade the audience. Pathos is emotional, the appeal to beliefs and feelings. Using emotions to persuade your audience is very powerful. Logos, logic reasoning appeals more to statistics. Kairos, a different type of time. To understand this element you need to understand the context and the community. You as a rhetorician should always pay attention to particular strategic moments or the kairotic moment.
Digital rhetoric includes each element.
Dove is a personal care and soap brand. They started the “Dove Beauty Campaign” in order to get more women to buy the product, but to also get the message across to all women no matter what you look like you are beautiful.
I chose to analyze this Dove commercial and their Real Beauty Campaign. I am going to start with building an analysis around the triangle. And also analyzing the rhetorical elements pathos, ethos, and kairos Dove uses in order to market to women.
Audience: The universe
Subject: This commercial is advertising that there is not just one type of beauty. Everyone in the universe is beautiful and Dove celebrates all types of beauty.
Pathos: This makes the audience want to buy Doves products because they want to feel as beautiful as the women using this product. It conveys the feelings of confidence, happiness, and individuality through the difference in race, the clothes they wear, the choice in the instrumental, and all of the smiling faces portrayed in the commercial. All women can relate.
Ethos: All of the women are regular day to day women. There is no one person that is credible in this commercial. Which makes women that are not in the public eyes seem just as pretty. This is something that i’m sure all women have a problem dealing with. Everyone wants to be perfect, but in this commercial t shows that you can be perfect in your own way. Everyone does not have to look the same in order to feel beautiful.
Kairos: Young girls perception of beauty is rapidly transforming
What are Dialects and how can you apply them to the worldwide internet? Well according to Google, dialect is a form of language specific to a regional or social group. It is the way people converse to others. Like a special language that only people within that one specific group can understand.
The video, Are There Internet Dialects, breaks down the topic of internet dialect. It is not only geographic but regional and social. This includes word choice, vocabulary change, and the arrangement. These groups are also called speech communities. Within a speech community members share language ideology. And most people are not confined to just one community but to multiple communities. For example the internet is made up of many different social groups or speech communities such as Facebook, Instagram, and LinkedIn just to name a few.
Facebook is a social media site where you can connect with family members and friends and keep in touch. You can also upload and post pictures and videos. From my experience he dialect I have on Facebook is way more conservative due to family members being my friend. They follow and watch everything I do. So I would not want to give them a bad impression of myself. I am much more conscious of what I say post and the wording and spelling of my status’ are usually formal.
However Instagram or IG, is where I am more informal with everyone. I let lose and can really be myself. My pictures and topics vary. This social media site is easier to build brands and businesses. Easier to communicate with people you may would never be able to reach in the “Real World.” The use of hashtags are very important. Hashtags are used to find similar post, thus creating a mini communities within the IG community.
How people talk and communicate change from site to site.
Rhetoric is somewhat a debatable concept. it may mean one thing to one individual and something totally different to another. For instance Aristotle said, “[ the function of rhetoric] is not to persuade but to see available means of persuasions in each.” While Andrea Lunford said, “Rhetoric is the art, practice, and study of communication.” I agree most with Lunford.
To be honest I never really thought this deeply about the word “Rhetoric” until the topic came up in class. I have always used the phrase “rhetorically speaking” when I’m asking a question. Because when you ask a rhetorical question it is not meant to be answered and an answer is not expected. It is clear that asking a rhetorical question is to make a point. Rhetoric is the way to convey a message. Just as speaking rhetorically it is to make your point known based on your emotions and experiences. While reading Digital Writer I learned that you can find rhetoric in different forms other than speaking(orality) and writing(literacy) but digitally. As the world evolves and technology enhances there are more available forms of persuasion. This is called Digital Rhetoric. For instance the Bible can be a form of rhetoric writing.
Even taking a photograph, according to Roland Barthes, is not simply an act of “recording” whats in front of the lens, but a rhetorical process. Images are used to replace writing. (Morey) Even the alphabet is a set of images.
Some think of rhetoric as good and some think of it as evil. But its just a tool to pass messages along effectively. People have their own values and beliefs. And through their experiences they are persuaded. But when trying to get ones point across you have to consider the message, audience, medium and a few other things in order to craft your argument. If not you can offend your audience.
An example of Rhetoric in an image
This image is rhetorical. And that each different size heel(shoe) gives off a different perception of what type of woman she is when wearing them .
My name is Cherish Baker. If you don’t already know, my first name is an actual word which means to protect and care for something or someone lovingly, to hold dear, or to keep in one’s mind. When I tell someone my name they usually say” Oh Cherish like…” and proceed to sing “Cherish the day” by Sade, or “Cherish” by The Association. Can we say AWKWARD.
I am a non-traditional student at Kennesaw State University, majoring in Communication with a focus in Media Studies. I have always been very interested in the entertainment industry. I have taken and intend to continue to take the steps to get closer to my passion by attending events, conferences, and festivals to network, create and build valuable relationships. I have always been told that I am a very personable, intelligent, well-spoken communicator not only verbally but in a gestural manner as well. And that I should pursue something using those qualities such as being a news reporter, radio personality, or entertainment correspondent. While being an entertainment correspondent is something I would love to do one day, my passion is music and helping people achieve their goals as artists. I am very much into scouting and developing artists. Which brings me to my occupation. I am an Executive Assistant to an A&R (artist and repertoire) which I just a fancy name for talent scout. While I am scheduling studio sessions and taking notes in meetings, he is taking me under his wing and training me just as someone trained him. It is all about hands on experiences, you learn so much!
I am a city girl. If you are looking for me that’s where you can find me. I do not see myself moving anytime soon. With Atlanta becoming a mini Hollywood, there are opportunities arising all the time.
Overall I am a very spontaneous, easy going person that is ready for this adventure called “Life.”